Through the CF, LG U Plus sought to corner the European K-pop fever which was previously thought impossible. By doing so, they managed to reflect the image of Girls’ Generation, who led the K-pop storm into the European music industry, onto the company. This video clip featured a transition in the difference between fans screaming for Cliff Richard at a concert 42 years ago, to fans screaming wildly for Girls’ Generation at the recent SMTOWN LIVE in PARIS.
Through this video, the evidence of the Hallyu Wave sweeping across Europe is exemplified. The meaning behind the video is that just as how people in Asia were going crazy over the Western culture, the Hallyu Wave is now starting its takeover in the origin of pop, Europe. LG UPlus, which has always been viewed as the last in the 3G market will, through the LTE era's beginning, overturn the history of mobile communication and emerge first.
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