On February 29th, J.Estina has announced that a fan signing event with Girls’ Generation will be held on March 11th at the AK Departmental Store in Suwon.

Customers who have made purchases of more than 100,000 won from February 23rd to March 5th stand a chance to attend the fan signing event. The announcement of the lucky winners will be made online on March 9th.

After appointing Girls’ Generation as their advertisement models, J.Estina had since named its products after the girls – ‘Jessica’s earrings’, ‘YoonA’s Angelica Bag’, ‘Tiffany’s earrings’, etc and the brand enjoyed a consistent upward trend in sales. The pre-ordering process of J.Estina’s upcoming products is currently in progress.

Credit: edaily.co.kr

 
In order to attract more attention from the public, LG Electronics has brought together their recently appointed models, Girls’ Generation and their original model, Won Bin, for their new Cinema 3D Smart TV CF.

In the recent CF, it showed Girls’ Generation member Jessica releasing a dove and Won Bin who is watching from his LG Cinema 3D Smart TV trying to catch the dove as it came out to him from the screen. With these effects, LG has portrayed how ‘real’ TV has become.

The product CF will be released as four different CFs. One that has already been released was with Jessica and Won Bin; others will show Yoona, Yuri, Tiffany, and one with all the members.

A representative from LG Electronics commented, “By using the number 1 image of the group Girls’ Generation, who is leading the Hallyu Wave, and popular actor Won Bin, we wanted to upgrade our image to show that our product ‘LG Cinema 3D Smart TV’ could also be the number 1 of smart electronics.” He continued saying, “With the image and status of the models, we can create a synergy effect along with our brand. And we will also be showing CFs that will hopefully appeal to a wider community.”

Credits: bntnews.co.kr
Translated by: [email protected]

 
Girls’ Generation will add LG Cinema 3D TV to their list of endorsements.

On January 16th, LG Electronics stated that they chose Girls’ Generation as their new model for their Cinema 3D TV product line. Girls’ Generation is gathering popularity globally, and LG Electronics plans to connect the group to 3D TV in order to increase the popularity of 3D TV’s worldwide and secure the image of “3D = LG”.

Director Han Woonghyun, who is in charge of brand communication, said, “With Girls’ Generation’s image as the leading group of Hallyu, we will solidify a newly upgraded LG Cinema 3D TV image.”

LG Electronics will launch various marketing activities with the already established model, actor Won Bin, and Girls’ Generation as their top two spokespeople.

Last year, Girls’ Generation endorsed Intel’s core family of processors with the “Visual Dreams” campaign, which was a huge hit. Already with this year just starting, Girls’ Generation looks to continue the trend of being the top model for the biggest tech companies in Korea.

Sources: Yonhap News
Written by: MoonSoshi9@soshified
Contributors: minigiglo@soshified, ch0sshi@soshified
Edited by: residentbenchwarmer@soshified

 
The members of Girls’ Generation partnered up with FreeStyle Sports to endorse the winter game bundle.The advertisement has just been released and features the girls showing off their athleticism and competitive nature, all while donning sky-high heels and wedges.

Who knew a sports game advertisement could be so sexy?

Without further ado, check out the CF trailer below!
Source: allkpop||carolicity
Video Credit: ITtodayGame
 
J.Estina is apparently benefiting a lot from Girls’ Generation’s endorsement as proven by the special store opening event on November 5th at Lotte Mall, where Girls’ Generation autographed bags were sold out within ten minutes.

The bags, which were chosen by the members of Girls’ Generation, attracted a lot of attention since J.Estina started advertising and promoting them. The bags, known according to the members’ choices such as “Yoona’s backpack” and “Taeyeon’s backpack”, are popular among customers from students to adults. It is even known that people pre-order those bags.

Song Ji-won from J.Estina’s marketing department stated, “Many J.Estina customers and Girls’ Generation fans came into the store and bought the autographed bags immediately the moment our store in Lotte Mall opened. We want to share this opportunity with more people, thus we prepared another event with a bag chosen by all nine members together.”

This special promotion will take place on November 19th at 10.30am at the J.Estina handbag store in Lotte Mall’s Jamsil store.

Credit: newsprime.co.kr
Translated by: [email protected]

 
In the 63rd edition of the star-style magazine, ‘High Cut’ published recently, Yuri revealed both her young girl’s look as well as the mature side of herself.
For the pictorials, Yuri put on modern vintage casual wears from G By Guess. The filming staff and brand officials were all amazed at how the denim jeans fits Yuri perfectly. Photographer Kim BoSung said, “As her leg lines are perfect, there is no need for any correction”.
Credit: spn.edaily.co.kr

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