On July 28th, according to Intel Korea’s representative, for remembrance as well as to celebrate the success of the marketing song for the 2nd Generation Intel Core Processors launched earlier this year, special jewelry sets made of Intel chips were presented to SNSD. As models for Intel’s 2nd Generation Core Processors, SNSD was featured in the 2D and 3D ‘Virtual Dream’ music video, posters, brochures, etc to promote the new Intel products across Asia. The Intel-SNSD Collaboration ‘Visual Dreams’ MV, attracted more than 3.5 million views in the first month alone.
The jewelry sets, which consists of a necklace and a pair of earrings was custom-made by American jewelry boutique, Shreve & Co and these are the one and only jewelry sets made of Intel chips in the world. At the back of the necklace’s pendants, the name of all nine members were specially engraved.
Intel’s representative, Lee HeeSung said, “Through our marketing activities with SNSD, not only consumers in Korea and Asian region could get to know more about the Intel 2nd Generation Core Process but also as far as the consumers in Europe. In the future, we hope to be closer with our consumers through more innovative marketing activities”.