The concerts will be held at the Tokyo Dome in Japan on September 2nd, 3rd and 4th for an expected audience of 150,000 fans of SM artists BoA, TVXQ, Super Junior, SHINee, f(x), Girls' Generation and more. SM will update their Facebook page with exclusive airport, backstage and concert pictures of the artists. In addition to the pictures, videos of the opening ceremony and concert highlights will be posted for fans all over the world to see. News and updates of the concert will be posted in English and Japanese.
SM Entertainment used this method of updating for SM Town Live in Paris, and it was a huge success. Approximately 130 postings, including pictures and videos of concert performances reached almost 80 million views worldwide. The immense popularity of the SM Town coverage showcased SM Entertainment and their artists' position as the leaders of the Korean Wave.
SM will continue to strengthen their global brand in Tokyo and again on October 23rd when SMTOWN WORLD TOUR will be held at the prestigious Madison Square Garden in New York City.
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Credits for picture: SMTOWN@facebook