Girls' Generation will begin promoting "2010-2012 Visit Korea Year" as the representative artists of the new hallyu, alongside current honorary ambassadors actor Bae Yongjun, figure queen Kim Yuna, and popular animated character Pororo.
They have already shown Korea's charms by standing up front during the K-Pop fever that took place on the 10th and 11th of June in Paris, France through "Visit Korea Year Presents SM TOWN LIVE WORLD TOUR in PARIS".
On this appointment, Chairman Hong Joomin revealed, "By appointing SNSD, who has been leading hallyu with K-Pop becoming a hot issue worldwide, we are anticipating an increase in the value of Korean sightseeing brands and Visit Korea Year promotions."
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